SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini arama motorlarının henüz geniş bir şekilde anlayabilmesine “taramasına” olanak esenlayacak şekilde arama motorlarının kriterlerine yönlü hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak dışa vurum edilmektedir. Arama motorları arama sonuçlarının suistimal edilmemesi kucakin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azcaından nelerin gestaltlmayacağı dair vukuf vermektedir. İnternetin muhtıra yaşamda ve konuşu anlamda gücünün artması neticesinde çabucak yaygınlaşmaya temellamıştır. Sayısal pazarlamanın bir ast koludur.

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