SEO Uzmanı 4

Arama motoru optimizasyonu, web sitelerini arama motorlarının elan hafif bir şekilde anlayabilmesine “taramasına” olanak katkısızlayacak şekilde arama motorlarının kriterlerine müsait hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak ifade edilmektedir. Arama motorları arama sonuçlarının suistimal edilmemesi yürekin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azından nelerin gestaltlmayacağı dair selen vermektedir. İnternetin günlük yaşamda ve ekonomik anlamda gücünün artması neticesinde çabucak yaygınlaşferment sarrafiyelamıştır. Dijital pazarlamanın bir alt koludur.

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